For Chief Data Officers
Success often means owning the narrative. For CDOs, it means owning the data narrative.
Yet great dashboards and data visualizations only tell half the story – the rest must be told
through well written prose that explains what the data says, and why it matters. The experts at
Chrysalis assist CDOs with creating compelling, analytically-focused Data Stories on the fly,
highlighting the notable findings, explaining the nuances, and speaking to actionable
Perfectly suited for clients, prospects, fellow senior executives and staff members, each CDO
can create a custom program defining the number and type of Data Story to be produced,
letting Chrysalis handle each project on a full-service, turnkey basis that delivers polished
Our CDO clients use our Data Articulation Services to highlight key successes, point to risks and
opportunities, showcase wins and areas of growth, and promote the work of the CDO, their
team and their tools.
For Smart Cities
City managers, for whom smart city initiatives are hugely consequential, must have the ability
to intelligently synthesize the data and give definitive evidence of the efficacy of their smart city
But their intra-city partners aren’t always going to log into the dashboard and consume the
complex data on hand. When the needed analysis, synthesis and reporting is not resident on
staff, smart cities turn to Chrysalis.
Our diverse group of analysts, researchers, engineers, writers, editors, visualizers and designers
consume these many data feeds, and create to-the-point reports that answer the specific
questions posed by city managers, mayors, councils and constituents.
For Analytics and BI Platforms
SaaS platform sellers know that renewals are the key to success. But if engagement rates are
low and user seats aren’t growing, their non-renewals will lead to painfully high churn rates.
One reason for low engagement is that insights generated from powerful visualizations and
dashboards simply aren’t being consumed. Users may not fully understand the data presented,
or, may not see the relevance of the data as it pertains specifically to them and their
To drive engagement for SaaS and analytics products, Chrysalis creates customized internal
marketing tools, designed to help subscribers activate insights within an organization. These
specialized alerts, updates and reports articulate key findings, make them easier to consume,
and increase the relevance of the data for identified users.
By putting the findings in context and articulating the key takeaways, users are far more
engaged with the system and the data it produces, growing users and usage, and increasing
For Data Suppliers
Data suppliers have many ways to portray their data assets. But to offer a full picture, the
subject matter is often complex, detailed and filled with jargon and industry terms. The
resulting materials aren’t always as user-friendly as the data supplier might like, making it
difficult to captivate buyers that aren’t as well versed as some.
Data Articulation Services are the perfect antidote to wonky spreadsheets and dense details
about data assets. We tell the story of the data asset in new ways, with fresh visuals and helpful
explanations, to engage current and new audiences.
Contact us about Data Articulation.