Data Monetization Scorecard

Welcome to the Data Monetization Scorecard! It’s time to get your score. Simply review the options below in each section and select the characteristics that are most similar to your data. Your score will tally in real time with your choices, and you’ll get a final score at the bottom of the page.

To learn more about how the scorecard works, click here to open the Report in a separate window. And remember to save your score at the end so that you can come back to it and use it as your data assets grow.

Thanks for checking out our Scorecard!

Data Value {How valuable is your data}

Check the types of data your organization posesses, and then select the appropriate measure for each characteristic.

Data Type	CoverageCoverage How comprehensively your data covers all data available in the category	RecencyRecency How current your data is and how often it is updated	DepthDepth How many attributes or fields are available in your data	UniquenessUniqueness How common or uncommon your data assets are in the market	AccuracyAccuracy How accurate your data is considered to be	GeographyGeography The geography that your data covers
Consumer Contact Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
B2B Contact Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Company Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Purchase Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Behavioral Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Demographics Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Intent or Survey Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Location Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
POI Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
IoT/Machine Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Product/Ownership Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Social Media Stream Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Browser & Session Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Video Metrics Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Clickstream Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Response Rate Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
User Agent Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Subscriber Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Address Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Map Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Transactional Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Health/Medical Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Whole Country Population Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Consumption Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Court Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Energy/Utility Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Specialty Customer Data	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International
Specialty/Other	Sliver Significant Most/All	Qtrly/Annually Weekly/Monthly Hourly/Real Time	Minimal Moderate Extensive	Commonly Available Some other suppliers Entirely Unique	Low Medium High	Regional National International

Score Summary

1 Data Value

Consumer Contact Data

B2B Contact Data

Company Data

Purchase Data

Behavioral Data

Demographics Data

Intent or Survey Data

Location Data

POI Data

IoT/Machine Data

Product/Ownership Data

Social Media Stream Data

Browser & Session Data

Video Metrics Data

Clickstream Data

Response Rate Data

User Agent Data

Subscriber Data

Address Data

Map Data

Transactional Data

Health/Medical Data

Whole Country Population Data

Consumption Data

Court Data

Energy/Utility Data

Specialty Customer Data

Specialty/Other

2 Data Utilization

Efficiencies & Metrics Uses

Customer Success Tracking & Reporting

Marketing, PR & Sales Support

Creating Incremental Revenue

Overall Utilization

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I'm interested in:

Receiving an emailed copy of my Monetization Score
Monetizing my data
Repackaging my data to support sales & marketing
Productizing my data for incremental revenue
Finding alternative uses for my data
Something else

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I agree

Metric	Not at all	All over it
Efficiencies & Metrics Uses
Business Intelligence Platform in place
Financial Insights
Sales & Marketing Insights
Operational Efficiencies & Insights
Customer Metrics & Insights
			0
Customer Success Tracking & Reporting
Proactive Project/Campaign/Status Reports
Benchmarking Reports and Alerts
Competitive Updates
Opportunity Alerts
			0
Marketing, PR & Sales Support
PR Alerts
Product Launches
Field & Regional Marketing
National Marketing
Thought Leadership Content
Industry Authority Content
Internal Sales Alerts
Client-Specific Sales Materials
Industry or Category Specific Materials
			0
Creating Incremental Revenue
Swaps and Exchanges
Co-Ops
MashUps
Enhancement & Enrichment
Rental, License
Syndication
DaaS Offering
Syndicated Products: Reports/Content Subscription
			0

Data Monetization Scorecard

Overall Utilization Score

Score Summary

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