Unlocking
value
in data

Helping companies extract maximum revenue and strategic value from data

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Experts at transforming underutilized data assets

Data
Appraisal

Data Appraisal

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Data Monetization Strategy

Data Monetization

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Data
Articulation

Data Articulation

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Incremental Revenue Streams

Incremental Revenue Streams

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Data Articulation Services

Data Articulation Services: Solving the last mile problem in analytics >

Democratizing access to data is critical to the success of any enterprise. But increasingly all the data, visualizations and insights from sophisticated dashboards aren’t getting consumed and digested by the audiences who need it most. A key reason is that charts, graphs, tables and dashboards only tell part of the story.

The rest of the story needs to be told with words - a true data narrative that puts these critical findings into context. It explains what happened. Why it mattered. What to do about it. Chrysalis has created an affordable, on-demand service to do just this. We call it our Data Articulation Services.

These unique tools engage users, increase usage, add a Professional Services offering to Analytics platforms, and generate an incremental revenue stream.

Hosted by Kitty Kolding, CEO Chrysalis Partners

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Top data services from Chrysalis

Data Articulation

DATA ARTICULATION SERVICES

Solving the Last Mile Problem in Analytics

These high impact new services are designed to ensure that users truly engage with and digest the powerful data findings being delivered by their analytics and BI platforms. Our teams create cogent data narratives packaged to accompany key data findings, ensuring that users understand what the data says, why it matters, and what to do about it. Each set of deliverables is tuned to speak to a particular audience, in a format they will consume and digest, driving renewals and incremental revenue for platforms.

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Chief Data Officer at work

SOLUTIONS FOR CHIEF DATA OFFICERS

Optimizing data monetization & utilization for CDOs

According to Gartner, “90% of large global organizations will have a CDO by 2019, but only 50% will be considered a success”. The difficulties that hamstring talented CDOs range from a lack of buy-in and authority from the C-Suite, to an overload of responsibilities and expectations, to enormous technology complexities, and an acknowledged difficulty in demonstrating and measuring success.

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Filling out the scorecard

GET YOUR DATA MONETIZATION SCORE

Welcome to the Data Monetization Scorecard!

You'll be getting a score for how valuable your actual data is, and for how well you are utilizing it. Simply check the types of data your organization posesses, and then select the appropriate measure for each characteristic. Your score will tally in real time with your choices, and you’ll get a final score at the bottom of the page.

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Creating new products by repacking data assets

PRODUCTIZING & REPACKAGING

Repackaging data to create new products for new audiences

Some data assets are already so successful that new opportunities to package and productize the data get overlooked, or de-prioritized given the tyranny of the moment. And sometimes companies are fully aware that they can do more, but simply lack the internal expertise to create and execute on repackaging strategies.

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Analyst auditing data

DATA XRAYS

Modernize your data evaluation tools

To thoroughly evaluate or present a data asset, there’s a better way than fill reports, data cards and data dictionaries. To truly understand what a dataset consists of, what its strengths are, and how well suited it is for a given use case, we provide Dataset X-Rays. Data x-rays are objective, insightful, in-context presentations of complex data assets.

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Chief Marketing Officer at work

SOLUTIONS FOR CMOs

Productizing data for marketing success

CMOs are responsible for implementing data-driven marketing outcomes, yet they don’t always have the specialized resources they need on staff or even within their agency relationships. For CMOs, Chrysalis has developed a range of specialized services that are quick to deploy, inexpensive, and customized to suit a serious marketer’s data-related needs.

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Developing new revenue streams

INCREMENTAL REVENUE STREAMS

From start to finish, focus on revenue

Some companies possess valuable data assets which they're selling in various formats, while also suspecting there is a real opportunity to monetize their data in new ways, to create entirely new revenue streams. However, few of these companies were built to take in raw data and build out derivative for-sale subscription or reports-based products that highlight trends, statistics, metrics or insights. Without the internal expertise needed, these legitimate revenue opportunities are squandered.

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Read the report

THE DATA MONETIZATION REPORT

In depth report on data monetization

In today’s fast-moving world overflowing with data of every possible type and configuration, business leaders are struggling to maximize the value and utility of their data assets. Indeed, some report that more than 73% of corporate data assets go unused for analytics, while untold quantities are never monetized or utilized in any productive way at all.

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Reporting for smart cities

SOLUTIONS FOR SMART CITIES

Synthesizing extensive smart city data to articulate results

A smart city of 1 million people will generate 180 million gigabytes of data per day. The data comes from dozens of different tools, applications and providers. It is dense, complex and arrives in a fast-moving firehose of outputs. City managers, for whom these smart city initiatives are hugely consequential, must have the ability to synthesize the data and give definitive evidence of the efficacy of their smart city investments.

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SaaS and BI platform sellers

SOLUTIONS FOR SaaS & BI PLATFORMS

Drive renewals with curated, narrative based data stories

SaaS and BI platform sellers know that renewals are the key to success. But if engagement rates are low, their non-renewals will lead to painfully high churn rates. One reason for low engagement is that insights generated from powerful visualizations and dashboards simply aren’t being consumed. Users may not fully understand the data presented, or, may not see the relevance of the data as it pertains specifically to them and their responsibilities.

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Appraising Data Assets

INDUSTRY'S FIRST DATA APPRAISAL

Empirical valuations of data assets

Wherever there is asset value, there are expert appraisers to research and deliver sophisticated valuation estimates: residential real estate, commercial real estate, diamonds and gemstones, antiques, collectibles and works of art. And now, the same is true for data. Chrysalis has developed the industry’s first Data Appraisal methodology giving data owners an objective way to gauge the true value and potential revenue generating capability of their data assets.

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Best approaches to monetization

DATA MONETIZATION STRATEGY

Explore the full range of possibilities

Often clients understand what data they have, but may only have explored one or two approaches to extracting value from their data. But today’s data marketplace moves at lightspeed, and most companies are challenged trying to keep up, to ensure they’re making the best strategic decisions possible. That’s the ideal moment to work with Chrysalis. We can bring forward a comprehensive data strategy, analysis and recommendation.

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