Chief Data Officers and CIOs have done brilliant work with their corporate data assets, breaking down silos and implementing powerful systems to interpret and visualize the data and findings. Digital transformation initiatives have the backing of the C-suite and are in process in every corner of the organization.
But engagement and usage of all these valuable tools is still far too low. Despite extensive training and ongoing support from leadership, the rank and file are still not fully engaged with the data and analytics that can add so much value to the company and its operations.
The Science of Humanizing Data
After extensive research, we’ve identified a key missing element that derails most digital transformation and data democratization initiatives: the practice of Humanizing data.
The process of Humanizing data takes complex data assets and scientifically re-works them to engage individuals and groups that are not analysts, scientists or technologists. This popular, new technique is designed to engage and activate users of all skill levels, across departments.
Humanizing data uses the science of human behavior, visual perception, design thinking and the fundamentals of human cognition to create materials that users want to consume and digest.
This workshop teaches the fundamentals of this essential new approach to engaging every user and every department across the organization.
Who should attend
Professional analysts, BI Experts, report creators, dashboard builders, CDOs, CTOs, CIOs, CIAOs
Learn how the science of cognitive processing, human behavior and visual perception can be wielded to create dramatic improvements in user engagement and analytics consumption. Learn to create dashboards that people will truly use and engage with. Learn how to incorporate design thinking and human-centered data communication principles that accelerate the success of initiatives to become a more data-driven organization.
The Humanizing Data Approach
- Current Statistics
- Conducting Audience Studies
- Incorporating Observational Research
- Selecting Relevant Data
The Science of Top Tier Data Visualizations
- Pre-Attentive Processing
- Text & Visual Combinations
- Effective Dashboard Design
- Metrics & Dimensions
Effective Data Storytelling Techniques
- Story Structures
- Developing Storylines
- Creating sound bites
- Hooks & Pairings
Completed Deliverables Design
- Gestalt Principles
- Extraneous Cognitive Load
- Natural Eye Patterns
- Mental Models
Lecture, Case Studies, Q&A, Examples
1-Day: A full day of thorough instruction and examples of the Humanizing techniques and why they’re so powerful
2-Day: An optional second day includes extensive exercises and hands on opportunities to practice what you learned in Day 1, on your own materials
Contact us to register or sponsor a workshop for your team.
Call us at 303-506-6947, or
email us to learn more.