Data Monetization Scorecard

Welcome to the Data Monetization Scorecard! It’s time to get your score. Simply review the options below in each section and select the characteristics that are most similar to your data. Your score will tally in real time with your choices, and you’ll get a final score at the bottom of the page.

To learn more about how the scorecard works, click here to open the Report in a separate window. And remember to save your score at the end so that you can come back to it and use it as your data assets grow.

Thanks for checking out our Scorecard!

Data Value {How valuable is your data}
Check the types of data your organization posesses, and then select the appropriate measure for each characteristic.
Data Type CoverageCoverage
How comprehensively your data covers all data available in the category
RecencyRecency
How current your data is and how often it is updated
DepthDepth
How many attributes or fields are available in your data
UniquenessUniqueness
How common or uncommon your data assets are in the market
AccuracyAccuracy
How accurate your data is considered to be
GeographyGeography
The geography that your data covers
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Sliver
Significant
Most/All
Qtrly/Annually
Weekly/Monthly
Hourly/Real Time
Minimal
Moderate
Extensive
Commonly Available
Some other suppliers
Entirely Unique
Low
Medium
High
Regional
National
International
Data Utilization {How well are you using your data}
Check the appropriate measure of your current data use for each metric.
MetricNot at all   All over it
Efficiencies & Metrics Uses
Business Intelligence Platform in place
Financial Insights
Sales & Marketing Insights
Operational Efficiencies & Insights
Customer Metrics & Insights
0
Customer Success Tracking & Reporting
Proactive Project/Campaign/Status Reports
Benchmarking Reports and Alerts
Competitive Updates
Opportunity Alerts
0
Marketing, PR & Sales Support
PR Alerts
Product Launches
Field & Regional Marketing
National Marketing
Thought Leadership Content
Industry Authority Content
Internal Sales Alerts
Client-Specific Sales Materials
Industry or Category Specific Materials
0
Creating Incremental Revenue
Swaps and Exchanges
Co-Ops
MashUps
Enhancement & Enrichment
Rental, License
Syndication
DaaS Offering
Syndicated Products: Reports/Content Subscription
0
Overall Utilization Score
0
Score Summary
1 Data Value
Consumer Contact Data
B2B Contact Data
Company Data
Purchase Data
Behavioral Data
Demographics Data
Intent or Survey Data
Location Data
POI Data
IoT/Machine Data
Product/Ownership Data
Social Media Stream Data
Browser & Session Data
Video Metrics Data
Clickstream Data
Response Rate Data
User Agent Data
Subscriber Data
Address Data
Map Data
Transactional Data
Health/Medical Data
Whole Country Population Data
Consumption Data
Court Data
Energy/Utility Data
Specialty Customer Data
Specialty/Other
2 Data Utilization
Efficiencies & Metrics Uses
0
Customer Success Tracking & Reporting
0
Marketing, PR & Sales Support
0
Creating Incremental Revenue
0
Overall Utilization
0
Contact Us

We'd love to help! Call us at 303-506-6947, email us, or let us contact you.







I'm interested in:

Receiving an emailed copy of my Monetization Score
Monetizing my data
Repackaging my data to support sales & marketing
Productizing my data for incremental revenue
Finding alternative uses for my data
Something else

Your email will be used to send you the information you have requested. We will only send you relevant information. While we may use your email address to communicate with you about future relevant content from Chrysalis Partners, we will never sell, rent or exchange your information with third parties. You can unsubscribe and/or withdraw your consent at any time. For more information, please view our Privacy Policy.

I agree