How It Works
Data needs to be humanized to deliver the utility, impact and opportunity it promises. The most important part of humanizing data is understanding your data consumers. Who are they? What is their role? Why should this matter to them? How do they learn and consume information?
Chrysalis begins each project with an Audience Study, so that the materials delivered to each user are truly tuned to their attitudes, aptitudes and interests. Then the data is carefully culled, visualized and presented to tell the data story that each user needs. Finally, the materials are delivered to each user directly so that they’re not going hunting for insights.
Our materials are ideal for Mayors, City Managers, City Council members, local businesses and the public. Each deliverable is designed to bring the user into the heart of the data story, to inspire, educate, inform and activate.
Making it Work: A Four Step Process
For each city client, the experts at Chrysalis follow a four-step process to get critical city stakeholders the decision-ready insights they need:
- Data Review: The incoming flow of data is reviewed and documented, so that the Chrysalis team is fully briefed in inputs, formats, quantities and intervals
- Audience Study: The intended recipients of this newly packaged insights are briefly studied, to understand each group’s roles, workflows, appetite for complexity, preferred consumption channels, objectives and perspectives
- Deliverables Design: With a full understanding of the relevant data and the critical audiences, Chrysalis rapidly designs a set of customized “containers” to be used. Each container includes the relevant data, analytical narrative and visualizations in a format, tone and degree of complexity designed uniquely for each group.
- Delivery: A schedule is created to accommodate the needs and available time of each audience group, and the materials are created and delivered, on schedule and on budget.
How We Humanize Data
To humanize the extensive flows of complex data and sophisticated analytics that constantly flow from Smart technologies, our teams use our proprietary blend of skill, experience, technology and services:
- Extraction: Relevant data is obtained from existing systems, platforms or dashboards
- Curation: Analysts carefully curate and distill the data to pull out only the most relevant findings, ensuring that we avoid information overload
- Translation: Our writers explain the data using terminology that is familiar to each group, and make the details clear: what the data says, why it’s important, what to do about it.
- Visualization: Specialized visualizations are created that emphasize key points, without overcomplicating the critical findings
- Design: Data, visualization and analytical narrative are combined to tell the data’s story, and packaged into a uniquely designed Chrysalis Container, customized to accommodate the preferences of each audience
- Deliver: Materials are delivered on a pre-arranged schedule to sync up perfectly with each audience’s schedule, requirements and available time
Our Experts
Our diverse teams of analysts, researchers, engineers, writers, editors, visualizers, graphics experts and designers are the secret sauce behind these specialized services. For each client, our diverse teams bring together a powerful combination of art and science to support non-analyst data consumers.
Getting Started
Working with Chrysalis is fast, easy and efficient. We can get your new humanizing data services up and running in about 2 weeks.